Bringing the fun to the masses with illustrated type promoting Proper Snacks' human-sized grabber event.

Proper Snacks invited us to develop a vibrant toolbox of illustrations, typography and GIFs for their Proper Dropper – a weekend-long London event featuring a human-sized grabber machine where participants become the claw.

Working closely with the Proper Snacks team, we created a playful set of assets applied across every aspect of the event – from invites and signage to social content and live activations. The collaborative process celebrated Proper’s fun-loving spirit and resulted in a cohesive visual world that tied the experience together.

London

New York