NEW MATTER
Tom Abbiss Smith
X Pilgrims Choice
As part of the recent rebrand of Pilgrims Choice, the UK's #2 cheddar cheese brand, Tom Abbiss Smith collaborated with Brandon Consultants to bring the product’s flavour and character to life.
Tom’s richly textured illustrations form part of a bold and expressive new visual language that elevates Pilgrims Choice from a promotional purchase to a brand of true preference.
The new identity is rolling out across the full product range and supporting campaign materials, signalling a confident new chapter for Pilgrims Choice - one that’s packed with personality, craft and shelf appeal.
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See more of Tom's illustration work here
Before vs After Packaging Design. Photo Credit Brandon Consultants
Photo Credit Brandon Consultants
Image Credit: Brandon Consultants
Photo Credit Brandon Consultants
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About Tom Abbiss Smith
Tom is an award-winning contemporary artist and designer whose work utilises a range of techniques including digital collage, printmaking and painting. Inspired heavily by nature, music, and urban environments, his work explores shape and form which results in colourful and textural artworks.
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