NEW MATTER
It's Poppin' Off!
Illustrator Toby Triumph was commissioned by the lovely people at PROPER Snacks to create a suite of incredibly fun illustrations and animated gifs to be used across the identity of their latest brand activation – The PROPER Dropper – a human sized claw machine, where you become the claw!
The PROPER team needed the suite of illustrated assets to be used across every aspect of the weekend long event; everything from invitations, socials, and stickers, to uniforms, special packets of snacks, and the ride itself!
The event itself took place over the 28th & 29th October 2022 just off Brick Lane, London, and welcomed members of the public, as well as a private opening party the night before.
Photos by @takenbytay_
A selection of the illustrated gifs Toby created for the event.
Contestants were dunked into a giant pit of snacks and had the chance to win big prizes!
Some of the applications of Toby's vibrant creations.
About Toby Triumph
Toby creates detailed hand-drawn illustrations and painted murals with a rebellious edge, incorporating characters, bold typography and playful phrases. Outlines and blocks help him create definition within these detailed illustrations, often realised in mono or duo tone colour palettes. His work has been applied across product packaging, clothing, animations and large-scale murals for clients including The Hoxton Hotel, Turnbull & Asser, Virgin, Coca Cola, and adidas.
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