NEW MATTER

Thomas Hedger X Wero

Earlier this year Thomas was brought on board by EPI (European Payments Initiative) to create an extensive suite of bold and energetic illustrations which would form a key part of the brand identity for their new digital wallet and instant account-to-account payments solution – Wero. 

Wero aims to become Europe’s first unified payment solution, and one of the main selling points of the app is that users are able to send and receive money in 10 seconds or less. With this in mind, as part of their launch campaign Thomas’ created a series of illustrations that heavily leaned into this idea, representing ‘speed' in a variety of different ways. His illustrations were then seamlessly brought to life through Grand Motion our in-house animators to further enhance the message through a variety of short but engaging animated assets.

We’ve been interested to notice more and more involved and collaborative approaches in the relationship between illustration and animation, and this project has served as an exciting way for Thomas to push his practice even further in terms of how his work can be brought to life; branching out into more of a 3D realm.

The extensive range of illustrated and animated assets are set to feature across Wero’s website and app as well as through a number of OOH and DOOH advertising campaigns across Europe which have been lead by creative advertising agency Buzzman.

To find out more about Wero and see more of Thomas’ brilliant illustrations in action, head to the Wero website.

Working with Wero at their formation stage has been a great experience. It's not often you get the room to be playful and create some lovely illustrations, whilst pushing the norm for a traditional bank.

– Thomas Hedger 

The illustrations look great in their static form, but seeing them animated and moving in more complex ways is so much fun. It helps showcase my work on a whole new level, and I look forward to hopefully collaborating like this more in the future.

– Thomas Hedger 

www.grandmatter.com/thomashedger
@hedgerart
www.wero-wallet.eu

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