NEW MATTER
National Illustration Day '23
For the first time ever, November 24th marks an exciting new celebration; National Illustration Day!
Set up by the Quentin Blake Centre for Illustration, this new day intends to give an annual opportunity for everyone in the UK to celebrate the pictures that are part of our lives and the brilliant people who make them.
To bring the idea to life, Quentin Blake Centre for Illustration enlisted the help of our very own Lena Yokoyama to create a vibrant illustrative identity to be used to promote it far and wide, and signpost to all the exciting things they have planned.
Using the QBC's brand colours, Lena created a celebratory scene full of lively characters which have been utilised across the branding and collateral to promote the day in a way that is both warm and inviting to anyone (both young and old!).
Head to the Quentin Blake Centre for Illustration website to find out more about the day and all the ways you can get involved; including workshops, downloadable resources, and a fantastic Q&A with Lena herself.
Character details from
Lena's design
Lena's brilliant illustrated typographic logo lock-up
"
Illustration is like a personal language
through which I can listen and understand, as well as speak and communicate. It’s a wonderful means to interact with other people, one that spans all over the world, and has the power to cross cultural and linguistic barriers.
– Lena Yokoyama
Character details from
Lena's design
Some BTS photos of Lena creating the illustrations
About Lena Yokoyama
Lena is a Japanese / Austrian illustrator and printmaker based
in London. Her optimistic and playful illustrations feature characters of different shapes and sizes, with use of plentiful colour and texture. Working across a broad range of mediums, her clients include The Tate, Community Bridges, Mondo Brewery, The Guardian and Red Bull to name but a few.
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