NEW MATTER
Stirring Creativty with Lena Yokoyama and Bombay Sapphire
Working with advertising agency Ogilvy, illustrator Lena Yokoyama was invited to design and paint this uplifting and summer-tinged mural for British gin brand Bombay Sapphire.
Inspired by their new gin flavour, Bombay Citron Pressé, Lena's vibrant mural formed the backdrop of their pop-up bar in Somerset House for This Bright Land festival which ran throughout August.
Her beautiful, citrussy artwork was then also translated into two even larger-scale murals up in Liverpool as part of the campaign to promote the new flavour.
Find out more about Bombay Sapphire and their new Citron Pressé flavour here.
Lena in action, painting her mural at Somerset House.
The finished mural in all its glory.
Two even bigger versions of Lena's mural painted up in Liverpool.
Lena working on the mural design in her studio.
The original mural artwork.
About Lena Yokoyama
Lena is a Japanese / Austrian illustrator and printmaker based in London. Her optimistic and playful illustrations feature characters of different shapes and sizes, with use of plentiful colour and texture. Working across a broad range of mediums, her clients include The Tate, Community Bridges, Mondo Brewery, The Guardian and Red Bull to name but a few.
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