NEW MATTER

Proud To Be Me – World Pride 2023

Australian underwear brand BONDS brought on board the talents of artist and designer Kris Andrew Small to help create an incredibly special collection of clothing, underwear, and sleepwear commemorating World Pride and celebrating all things Queer!

Filled with Kris’ signature energetic prints and a palette of statement hues, the limited edition collection of comfy undies and sleepwear is an ode to the vibrant celebrations of World Pride, which this year is hosted by Sydney, Australia.

The campaign is part of the Bonds’ UnGENderwear Project – an initiative focused on breaking down gender norms and stereotypes in the fashion industry and supporting everyone to feel comfortable in their own skin.

The dopamine-boosting campaign for the collection features an incredible and diverse line-up of LGBTQIA+ advocates, celebrating being confident and comfortable as their most authentic selves. 

We highly recommend you head to the BONDS Instagram to check out more of their colourful content surrounding the campaign, see BTS of Kris designing the collection, and hear from the LGBTQIA+ advocates involved about what makes them the most proud.

You don’t go "OK I’m going to start making work about being queer"; it’s just who I am..."

– Kris Andrew Small 

www.grandmatter.com/krisandrewsmall
www.bonds.com.au
@krisandrewsmall

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