NEW MATTER

Rap Therapy

Kris Andrew Small has been working on a set of animated typography for a new video series for E4, created by TOAD, that explores mental health through the personal experiences of 5 leading MCs, rappers and lyricists along with science-based mindfulness techniques to help young people improve their wellbeing. 

Covering topics of grief, trauma, sleep, wellbeing and body image, each episode is narrated by a different rap artist talking openly about mental health, which is presented using a mix of live action, illustration and animation in calming tones of blues and purples. 

A number of fantastic illustrators were involved across the 5 episides, and Kris's role was to create a typographic identity for the series, and highlight the main takeaways with his dynamic and expressive animated type. 

Watch all five episodes now over at Channel 4.

Episode 1: Konan - Trauma
Episode 2: Ray BLK - Mindful Breathing
Episode 3: Krept - Grief
Epidode 4: Ms Banks - Body Image
Epidode 5: D Double E - Sleep

www.grandmatter.com/krisandrewsmall
www.toadlondon.com
www.channel4.com/programmes/rap-therapy

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