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Pull&Bear Smiley Collection

To celebrate Pull&Bear's latest capsule collection in collaboration with Smiley™, Kris Andrew Small created a set of joyously vibrant illustrations inspired by the historic Smiley icon.

Kris was given access to an archive of Smiley imagery dating back to the 80's and 90's to draw inspiration from. He created a variety of typographic treatments, textures and photo collages featuring the Smiley icon itself as well as models wearing items from the collection. 

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Kris Andrew Small for Pull&Bear 

Ghetto Trio 

The images were used as backdrops for the look book photography and a dance video featuring the Ghetto Trio, together forming part of a vibrant and celebratory web page for the Smiley collection, and promotional materials to reflect the mood of the Smiley icon for 2020.

About Kris Andrew Small

Sydney based artist & designer, Kris Andrew Small, creates abstract, energetic and flamboyant pieces using photo-based collage, texture and typography. He has collaborated with a broad range of clients including Adobe, Nike, Samsung and Sydney Opera House.

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