NEW MATTER
Badges of Honour
Textile artist Jessica Dance has created a series of embroidered patches for Volkswagen playfully showcasing the skills and experience of their aftersales team. Photographed by James Day, these ‘badges of honour’ form part of a new visual language toolkit and will appear in promotional communications.
The idea is inspired by Scout and Brownie badges, collected for achievements and worn with pride, to communicate a sense of trust and commitment. The designs act as icons representing their various services, functions and skills, and when applied to model photography are a pop of colour and focal point.
Photography by James Day
About Jessica Dance
Jessica is a textile artist and model maker specialising in knitted props and embroidered illustrations and typography. Her playful take on everyday items are instantly recognisable and much in demand by fashion and media brands such as Tatler, Liberty and the BBC.
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