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Gemma O'Brien X Cult Beauty
Online make-up and beauty store Cult Beauty enlisted the help of artist Gemma O'Brien to create the master artwork for their 2023 advent calendar packaging and campaign.
Gemma was tasked with creating an intricate and beautiful celestial-themed artwork which would adorn not only the advent calendar itself, but also the packaging for a series of product collections, as well as a range of assets to promote the campaign across the brand's website, socials, and marketing.
In addition to the physcial packaging and online marketing assets, Gemma's artwork was used to create a series of animations to promote the campaign and collections on Cult's socials.
A look at the inside of
the calendar – showing
off more of Gemma's spectacular design
We firstly collaborated with 3D digital artist Rose Pilkington to create a short piece consisting of CGI and live action footage, wherein the Cult Beauty calendar is seen to have appeared on London's Regent street, among a cosmos of stars, flowers, and clouds which Rose created inspired by elements in Gemma's original design.
We then also worked with our in-house animators Plastic Horse on a set of short animations to promote various product collections; bringing to life Gemma's artwork by creating a visual journey through her cosmos design.
Plastic Horse incorporate product photography as well as seemlessly blending in 3D elements from Rose's work, creating a wonderfully abstract hybrid of styles.
Mesmerising animations created for Cult's socials by CGI artist Rose Pilkington (L) and our brilliant in-house animators, Plastic Horse (R), using Gemma's original artwork
A look at all the products contained within the calendar – including an eye mask and pouch adorned with Gemma's celestial artwork
Gemma's incredible artwork was then adapted to also be used across a series of smaller packaging sets and Christmas crackers
Head to Cult Beauty's website to find out more about their Christmas Cosmos campaign, and see Gemma's stunning artwork in action.
About Gemma O'Brien
Gemma is a typographic illustrator and mural artist based in Sydney, Australia. Her bold and graphic pieces combine digital and hand made techniques, and often take inspiration from nature. Her work lends itself to small and large scale outputs, including installations and immersive experiences. Clients include Nike, Apple, Google and the Cooper Hewitt Smithsonian Design Museum, amongst others.
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