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Bally A-Z

Commissioned by branding agency Winkreative, Bryce was one of five artists who interpreted letters of the alphabet to represent the Swiss luxury fashion house's history and brand values, creating a fun and eclectic collective artwork.

Put together in advance of the brand celebrating its 170th year next year, the letters, some of which have also been animated, were unveiled on Bally’s Instagram channel on a weekly basis since June and will be used across various assets and collateral for the brand when wanting to convey more of their rich history.

Other artists involved in the project include: Abbey Lossing, duo Nina Wehrle and Evelyne Laube, George Wylesol, and Lennard Kok.

D – Detail.jpg
M – Mountains.jpg

D is for 'Details', and M is for 'Mountains'.

L1

L is for 'Longevity'.

R – Resilience.jpg
S – Scribe.jpg

R is for 'Resilience', and S is for 'Scribe'.

Screen-Shot-2020-07-20-at-12.34.01

The complete illustrated Bally A-Z

About Bryce Wymer

Bryce creates surreal and dream-like works in the form of painted and mixed media illustrations as well as murals and installations. Clients include Airbnb, Harry’s and the New York Times, and his extensive personal works have been exhibited in galleries around the world.

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