NEW MATTER

Alec Doherty X Paul Smith

Illustrator Alec Doherty was enlisted by the luxury British fashion brand, Paul Smith, to create a series of witty and charming character-based illustrations to adorn the tableware in the new Paul Smith Café at Printemps department store in Paris.

The team at Paul Smith set out to create a café that felt like a joyful place to be, and Alec's energetic and tactile illustrations were just the ticket for that. Each individually designed piece tells the story of a shopper who is looking for a little bit of respite in the café after a big shopping spree.

As well as being used in the café itself, each product is also available to purchase from Paul Smith, so you can inject a bit of joy into your own home.

Head to the Paul Smith site to shop the full collection, and find out more about the process behind Alec's illustrations – including a wonderful short film about the collaboration.

The inspiration behind the drawings is the humour and wit that I see in Paul’s work, but also this kind of shared tradition between the French and the British of satiric humour.

– Alec Doherty

All photography © Paul Smith Ltd

www.grandmatter.com/alecdoherty
www.paulsmith.com
@alecdoherty

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