NEW MATTER

Love Unites

We're unbelievably excited to be able to share with you artist and designer Kris Andrew Small's incredible new Pride 2022 collection with Adidas.

A project which has spanned the course of two years from initial conception; Kris has worked tirelessly with the Adidas team to create a varied and vibrant range of clothing – everything from trainers and t-shirts, to dungarees and bucket hats – which celebrates and empowers the LGBTQIA+ community.

Through their bold and vibrant designs, Kris and the Adidas team wanted the collection to reflect on how far the LGBTQIA+ community has come, whilst also reminding us that there is still a long way to go with so many repressed and vulnerable people still within it.

They also wanted to shine a light on the many voices of the LGBTQIA+ community, and honour those who continue to push society forward. As such, Adidas have a continuing partnership with two incredible organisations working to create impactful change within the community. Athlete Ally are focused on ending homophobia and transphobia in sport, while Stonewall UK have spent the last 30 years working to transform the lives of many in the LGBTQIA+ community.

With there being so many fun and exciting pieces in this collection, we'd really
recommend you head to the Adidas website to experience the entire collection in
all its technicolour glory!

From a creative point I just wanted it to be a big celebration of movement, colour and joy. I also wanted it to be a bit of reworking of the traditional rainbow / pride visual language
we are so used to seeing.

– Kris Andrew Small

www.grandmatter.com/krisandrewsmall
www.adidas.com/pride
www.adidas.com/blog

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