NEW MATTER

Clean Air. Quiet Rides. Happy People.

Illustrator of all things adorable and big-eared, Hollie Fuller was commissioned by
Utah-based brand design agency, Figure, to create a collection of uplifting characters and scenes to form a key part of the new brand identity for Highland – an electric schoolbus subscription service.

As Figure's job to determine the overall look and feel of the organisation, they were keen
to introduce a sense of warmth and humanity which they felt a lot of other companies in the transport industry lacked. Enter Hollie; whose endearing characters, combined with the clean design and paired back colour palette, make for a bold yet approachable identity for
the brand.

Check out Hollie's work in action over on Highland's shiny new website.

www.grandmatter.com/holliefuller
www.highlandfleets.com
www.figure.agency

London

New York