NEW MATTER
Can U Feel it?
Artist and typographic whiz kid Kris Andrew Small was recently invited by fashion brand Zalando to collaborate on their Adidas OOH summer campaign 'Can U Feel It', which has been rolled out both online and as a series of wild posters across the streets of Europe.
The campaign aim was to reframe wellness as a pursuit of pleasure and capture the instinctual, euphoric, even hedonistic side of sport. Kris created a series of bold and arresting typographic lockups that were overlaid on photography that captured the full range and raw feelings of athletes during exercise.
Social Adverts
Wild Posters
Social Adverts
Social Adverts
Wild Posters
About Kris Andrew Small
Sydney based artist & designer, Kris Andrew Small, creates abstract, energetic and flamboyant pieces using photo-based collage, texture and typography. He has collaborated with a broad range of clients including Adobe, Nike, Samsung and Sydney Opera House.
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