NEW MATTER

Strawberry Hells Forever

Camden Town Brewery have chosen illustrator Alice Bowsher to be their seasonal artist for 2018, creating the designs for two seasonal beers as well as their famous summer pint cup.

The first of the two beers is Strawberry Hells Forever, back this year after much demand and launched in time for the summer heat wave. Brewed using British strawberries it’s only made in the summer, and is a crisp, tart and full bodied lager.

The brief was to create a playful design to celebrate summer, featuring a range of characters enjoying quintessential summer activities such as picnics, tennis and fetes. The designs can be found on the cans themselves, which are stocked at Sainsbury’s amongst other retailers, tap badges at selected pubs and other promotional materials.

Look out for the second beer launching later this year!

www.grandmatter.com/alicebowsher
www.camdentownbrewery.com

London

New York