Toby Triumph for J&B Whiskey
J&B Whiskey have teamed up with Toby Triumph to create a short film celebrating their new pocket sized bottle, part of a range of pocket sized spirits released in Spain and South America.
The brief was to create a short film that celebrates the light hearted and lively character of the brand, with a bold and summery backdrop. Toby came up with the concept for the film starting with a storyboard, he then illustrated all of the elements and frames which were brought to life by animator Anita Gill.
The music was created especially for the film by Lost Machines, with a driving beat and summery tones along with energetic percussive accents and cuts that emphasise the fast pace and lively feel. Toby wanted the music to feel like a party in a city.